So guys want to know eh?
Taking into consideration the average age group here is prolly around 45+, some of these may ring a bell. lol
This is as Cosmopolitan as I get!
For me, it starts with physical attractiveness.
1) Keep yourself as fit as possible, I love it that my H does a physically demanding job. At 54, he's in awesome shape and that turns me on.
Go for a regular haircut, not just when you 'think' you need one. There is nothing more unattractive to me than hair growing down the neck or out of the ears and nose!
Every 6 weeks is too long, more like every 3 weeks, this way you alway looked trimmed.
Make your next appt. at your present one rather than trying to get in at the last minute, and it commits you to going. It's routine.
And ... please don't cut your toenails in front of your W.
Pay attention to your teeth! A clean mouth is a sexy mouth!
Excess back and chest hair, get rid of it, unless of course your W likes it. Lots of guys have it waxed or clipped.
Don't forget about armpit and 'cough cough' the end of the treasure path ...... We gals trim it, you can to!
No baggy pants or shirts, if you've got them around for leisure wear or for working in the garage, GET RID OF THEM!!!!
Underwear ...... if you insist on tighty whities, they must be in good shape. All pieces of undergarment must be recognizeable when held up!
My H insists on TW's for work, but wears the tighter knit boxers when we go out. They are just so much more sexy to look at.
(but PLEEEEZE make sure they fit well, otherwise we are back to the nasty worn out TW's)
2) Personally, I don't need flowers or gifts, okay maybe once in a while.

I prefer domestic help, in the house or for me the yard is a big one.
My H just took down a couple of trees that needed to go ..... huge $LB deposit, huge.
It's true, find out how to make the biggest $LB deposits and you will reap the benefits of SF.

3) Throughout the day ..... little peck on the cheek or the back of the neck (big one for me), quick hug, a compliment even if I'm covered in mud ....
Flirt throughout the day too, little whispers of naughties ..... spoken or texted. I love getting sexy texts from my H when I'm at work, makes me think of HIM on my break.
When I leave work, I'm thinking of the night ahead! Bottom line, H is on my mind.
4) That massage that believer described .... ditto! btw, you did a superb job of describing it!
There are some really great sensual oils out there, take a trip to an adult shop or even a pharmacy, and bring one home yourself.
I'm a sucker for soft kisses on the back of my neck, around to my ears and back down the front of my neck .......

I'm stopping here, will leave room for the other ladies to continue! lol