I think he is speaking about the American football culture that includes athletes sexual conquests and $$$$ power sucess. Because the media model men on tv sitcoms are portrait very ridiculous, weak, losers, sex maniacs, drunk, drugged and etc It is sad.
Unfortunately many boys do not have a godly Father growing up, as Scriptures says how men suppose to walk. The lack of good models early on will lead young men to gangs and other types groups to belong to. This type of drive is natural because men in many societies belong to a tribe, there were elders, leaders and young boys learning early on with all of them to become a men. Now many are lone rangers and lost.
I found some stuff he says on:
http://marcmwm.wordpress.com/2009/06/26/joe-ehrmann-relationships-and-commitment/" The biggest most athletic kid who gets all the girls and grows into a man who makes big cash is set up to fail."
"That�s not what it means to be a man, nationally renowned sports educator Joe Ehrmann told a sold-out crowd Thursday night at Iowa City�s Englert Theatre. The crisis of this flawed sense of �masculinity� is a pscyho-social problem that eats at the foundation of community."
�How do you define �masculinity� ?� Ehrmann asked. �How does a boy know when he�s become a man? What�s a man give his life to? What are the virtues, what are the characteristics that define some kind of authentic masculinity?�
"Ehrmann, a former college football all-American and NFL all-pro, sees team sports as a vehicle for his program of �Building Men for Others,� that being a man emphasizing relationships and having a cause bigger than yourself."
"The athletic prowess, sexual conquest and economic success benchmarks for manhood are a lie, Ehrmann said. This clouds boys� ideas of what it really means to be a man."