Call attention to it. You're right, to a point, that it's a habit that people need time to consciously break. I get uber frustrated when he attempts to argue that it is the right thing to do (excluding the santa thing, of course!), I'm like, "Since when? Says who?"

lol...it only damages your integrity if people find out, right? omg...

Marriage is the triumph of imagination over intelligence. Second marriage is the triumph of hope over experience.
(Oscar Wilde)